Social Media and Your Website: Tips for Small Businesses

7:31:00 PM

Honey Bee Social

It can be a huge deal for business owners to get into social media and explore the connections between your sales, business goals and website. I say this to every single business owner I meet, if you're not into social media then hire someone else to do it for you. You should be involved in what direction you want to move in with your digital efforts, but don't forget that you need it and someone else can handle it. If you want to do it yourself, great, but don't let it get away from you. Everyone is on social media. Don't miss out on that market.

So what are some things you should realize about connecting your website traffic to your social media efforts? Here are 5 tips to help you get started:

1. Integrate a Blog

I don't care what kind of business you have, you need a blog on your website. You may not understand why someone would want to read about creating zippers and patterns or how to lower their cholesterol, but there are people that do. You need to let people know about your business. The easiest way to share your business passions is to write about it and share it. Your social media pages need content and what better place to get it then your own site. If you're passionate about it, and can write well then don't miss out on this. Your about section is not enough.

2. Add Social Media Buttons to Your Website

Based on a few articles from social media marketing companies, about 32% of incoming sales are acquired from social media followers. You want people to know you have social media. They may stumble upon your page somehow, but you need to link your social media pages to your website through social icons for your pages. Please don't post social media buttons for pages you don't have. Set up your social media accounts, post a few things and connect them. Cross traffic from your website to your social media accounts and vice versa is the way to go. You might run a contest on your social media pages that people wouldn't know about unless they know you have social.

What's the best placement for your buttons? I suggest the upper right hand corner of your website (all pages). Or you can add them to the bottom of each page, but something more direct is best.

3. Integrate Twitter or Facebook Feed

It's easy these days to add a sidebar or bottom of your webpage social media feed box. Each site such as Twitter, Facebook and Pinterest have a way for you to create an embedded code to add to the back end of your site. These feeds are great to share with your website visitors. Keep up with your social media and let them see that you're in the game and posting recently. If you want to be a source for healthy tips, fashion how to's or eco friendly ideas, this is where a person might see those examples and decide to click on your social media buttons.

4. Designate Landing Pages for Your Followers on Social

You don't need to link all of your social media pages to your homepage, try linking each account to a different page on the website and rotate those links. This will give some variety to visits and exposure to different things on your site. Maybe you have multiple products that live on different pages, or want people to share your blog tips, then link them accordingly. Many times, people don't go past your homepage so this is a good way to force them to see more without making them click through everything.



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